Knives hold great importance in our lives and is an essential instrument for our kitchens. However, knives have many other purposes other than cutting fruits and vegetables. Knives are used for defense purpose or sports purpose or even multipurpose. Moreover, there are varieties of knives such as pocket knives and automatic knives. Different knives have different attributes from each other which makes each of them unique. There are so many knife brands existing in the market and are striving to deliver premium and desired quality knife and related products to its customers. One of them is Zero Tolerance. This knife brand launched in 2006 with the primary motive of selling it to the US military and the law enforcement. However, it diversified its product portfolio to cater to a larger market which includes medical centers, firefighters and of course the households.

Zero tolerance, as the name speaks, symbolizes no compromise. Therefore, Zero Tolerance knives meet the high standards of quality and durability. Moreover, they have a plethora of variety of knives like tactical knives, flipper knives, spring assisted knives, and liner lock knives to name a few. Knives have been banned in some of the countries due to civil security reasons and somewhere it is illegal to carry a knife more than 3 inches long and hence a large segment of the market is still untapped. However, Zero Tolerance knives are always in demand for their astonishing capabilities and superior performance.

However, Zero Tolerance knives have a strong competitor like Real Steel knives and Emerson knives. Moreover, there is less differentiation in products, therefore, these brands also compete on after sales services like sharpening of blade and repairing loose nuts and bolts (if any). Zero tolerance knives are easily available for purchase on leading e - commerce websites.