Live Fire Gear was formed out of a mutual respect, work ethic and appreciation for innovative gear between Adam Francis and Roger Fandrich.
The relationship between Roger and Adam began in March of 2011 after Adam received one of Roger’s very first survival gear products. Adam was quite impressed with the product and gave it a fair and positive test and evaluation.
Both Roger and Adam stayed in contact and in 2012, Adam received a new product from Roger to review called Live Fire. Live Fire was Roger’s latest fire starting invention. After Adam reviewed the product, not only did he become a fan of it, he found himself becoming an advocate of the technology as well.
Eventually Roger and Adam discussed some new ideas and casually brainstormed about expanding into other fire gear products. Although Adam’s relationship was initially established as a consultant, some of the different project ideas that were beginning to be developed required more time and focus. Adam and Roger both realized that they made a great team as the synergy of their efforts started to produce great results.
Knowing the two survivalists could revolutionize the survival industry, they quickly found themselves discussing and eventually forming a partnership in Live Fire Gear LLC, established in 2013.